Hello Red Hots!
It’s been 16 years since we started running yoga studios in Atlanta, and you can bet we’ve learned a lot along the way! One of the most important things is that it takes a truly dedicated person to keep a yoga studio vibrant and running smoothly – there is just no way around that - and that person is going to have to work very hard to achieve this.
It’s a passion and for people that appreciate the life that this offers, it’s a dream come true. But for it to work the way that it should, that person needs to benefit from all the sweat that they put in. They can’t be a manager, because nobody wants to put in that much work only to walk away from what they have built… trust us on that one.
This person needs to be the owner of the studio, to be the captain of their own ship.
It is equally important to know that each studio is its own unique ship. People in different neighborhoods need different things and it takes a person from that neighborhood to know and offer this… we’re not selling shoes or sandwiches here!
Of course, the business environment is ridiculously crowded and inexperience can cost you everything.
After 16 years we’ve looked at every possible combination of how to share experience while leaving room for individual vision, how to provide business advantages without going “plastic” and most importantly, how to keep the yoga authentic.
We’ve opened 9 studios at this point and consulted on many others. We know that “chaining” limits us.
We’ve looked at franchising and somewhere between the massive expense and the regulation of it all, the idea of yoga gets lost.
So, after long consideration, we want to share what we do by licensing affiliate studios.
* You own and operate your studio. We license the name Red Hot Yoga and grant a territory. There is an annual license fee and that’s it – no percentage of profits or other payments.
Red Hot Yoga is officially trademarked in the United States and soon to be internationally.
* You run your studio according to your vision. We trained (or will train) you in Hot & Power yoga, so we already know you learned from the best. You take that knowledge and spirit in the direction you need to, to do what’s best for your studio. You may want to offer massage, Pilates, or spinning. It’s up to you. All we ask is that you offer and maintain the quality and integrity of the yoga that you learned in training with us!
*In addition to being officially trademarked, we offer more than a decade and a half of business insight. Our training program and studios have one of the strongest reputations in the city, the southeast and beyond, and offer a powerful ability to reach people through our client list and social media presence.
*We offer a template of success for you to adapt to your studio, in your neighborhood.
*We also offer a split for you signing folks up to our training, and that’s important as a revenue source for you.
New studios face very serious competition in offering trainings and an experience deficit can be daunting. Over the years we have had any number of students from other trainings re-train with us in order to actually learn how to teach. There is an unwritten trust between a studio and a trainer that the studio knows what it is doing… a trust is often broken by others, especially by newer studio owners with no experience. And, there is no question of Red Hot Yoga’s credentials or Bethany’s ability to successfully train people to teach.
We are very, very excited to be able top offer this program!
Here are some additional details:
Q: What is an Affiliate Studio?
An Affiliate studio is a location that is officially licensed by Red Hot Yoga to use our name, feature our method and benefit from our pool of resources!
* Red Hot Yoga is trademarked by the United States and cannot be legally used without our consent. A licensing agreement is created for each location.
* Every location will feature instructors that have trained with Red Hot Yoga.
* Our pool of resources includes access to our trained instructors, benefiting from our social media presence and listing on our website as well as notifications sent to our large and ever growing member list!
Q: How is the Affiliate Program different from a franchise?
A franchise represents enormous expense, well beyond what revenue most studios are capable of generating. High initial investment and a monthly percentage pay out are the norm in such agreements.
In addition, there are very detailed and heavily regulated rules that must be followed, greatly limiting a studio owner from serving a community’s individual needs… For instance, a sandwich-shop franchise is not permitted to serve pizza, no matter what the demand in the neighborhood may be.
Our Affiliate Program is paid for through an annual fee of $5000.00 and guarantees that each owner has complete freedom to offer what types of classes they deem fit, to set their own pricing and to run sales and operate in the way that gives them the greatest chance of success.
Q: Are the locations “connected”?
Each studio is operated independently and finances are completely separate. Because of this, classes purchased at one location cannot be valid at another.
Q: What about the quality of the instruction in the classes taught?
Red Hot Yoga has built its reputation on the quality of our classes! Each Affiliate Studio must be staffed by a number of graduates of the Red Hot Yoga Teacher Training Program. This means that the quality of the yoga will always be high and as the parent of the program, Red Hot Yoga reserves the right to end agreements with studios that fall below this standard.
Q: What constitutes an official agreement?
Our agreements are legal documents to be reviewed by each owner and their attorneys.
Q: Are rights to exclusive territories assigned?
Yes. Each agreement will detail the territory that each studio has the exclusive right to operate within. Each territory is determined according to location and will differ due to population density and demand.
Q: Are locations able to offer different classes, service or products?
Yes. Every owner has complete freedom to offer different types of classes, methods, services and products. There will always be Hot and Power yoga classes on the schedule (why be a Red Hot otherwise…) but depending on the neighborhood and clientele, you may find any number of other types of yoga, etc.
Q: Does each Affiliate Studio have access to general information regarding building and running studios?
Yes. We’ve gathered a great deal of information over the past 16 years and we are happy to share it! Many questions during the process of opening can be asked and answered quickly and easily. For initial meetings or projects requiring greater lengths of time and detail, we will book an appointment at an extremely reasonable rate.
Keep in mind that each location is different: Building owners and property managers have different rules, counties have different laws and some spaces require different types of heating, ventilation requirements and parking rules. Each space is unique!
Q: Are there other benefits to joining the Red Hot family!
Yes! Access to our recognizable name. In a world as competitive as ours is, having an instantly and positively recognized name is a huge step up!
Access to our instructor pool. Bethany’s training program is very highly respected and Red Hot trained instructors are recognized for their knowledge and ability to teach. Each Affiliate Studio has access to full time and substitute teachers from our family!
- Instant presence on our website, social media mentions and communications with our clients. Starting from scratch building an email list is tough, as is trying to get a client’s attention in a sea of competing studios. Kicking off your studio opening knowing that many thousands of people already know about you is a massive advantage.
Access to our Teacher Training program and the ability to earn a percentage from each student you refer. Simply put, teacher training is a vital part of each studio’s community and new studios have a very difficult time offering a quality program. It is unfortunate that many new studios offer programs led by people with little experience. This is a major decision for each client and the experience that they have will forever shape their view of the studio as well as the people they teach.
Truth is, very few studios are even qualified to offer a training program – many of them offer a “life changing experience”, but in reality have no actual experience to offer. Many of the people that join these programs are disappointed to graduate with no real idea of how to teach other than a list of poses to call out. Many of these students later wind up in our program to learn what they need to know.
And, Having access to the Red Hot training is a huge boost to you – and you earn a percentage from each student you refer. That’s extremely important to poi as an owner!
If you are interested in opening a new Red Hot Yoga location, or converting a current studio into a Red Hot Yoga, please go to the contact page and email us for more info!
Bethany & Wes